Nej tak til overproduktion af briller

No to overproduction of glasses

Are you keeping a close eye on the latest trends in eyewear fashion? So are we at OjeOje... but we're also keeping an eye on our planet.

And we know that our eye-catching collection of colorful reading and sunglasses can grab attention all year round, so we don't need to produce new collections several times a year. We also know that we always catch the latest trends with our spring/summer collection and our autumn/winter collection. And we know that overproduction is simply a no-go.

Of course, we're not blind to the fact that the media landscape and the feed here are flooded with new collections several times a year from our competitors – and it's certainly not always the easiest decision to turn a blind eye to it. Especially not as a small entrepreneur who really wants to insist that it IS possible to have an eye for both the environment and fashion at the same time.

So we stick to our guns.

And when we receive encouraging messages from you, who every day see the world through a pair of colorful OjeOje glasses...

…and see the happy African women from Burundi and the refugees in refugee camps in Mizoram who receive reading glasses from us, and our shared support through the Soroptimist organization, which works for the status of women and girls internationally…

…and experience that our support – thanks to you who have set your sights on OjeOje – to Plastic Change actually makes a difference on the path towards an waste-free future becoming a reality…

…then it all makes sense.

At OjeOje, we will never produce more to get more attention. We believe we will be seen for who we are.

See all our recycled reading glasses